ZQ-II and its local distributor, LOVESKIN, recently held a professional exchange focused on the ZQ-II brand, clinical experience, and product applications. The session brought together Johnson, Overseas Department Manager at ZQ-II; Dr. Yulia, a dermatologist and esthetician; Dr. Yuri, an obstetrician-gynecologist, endocrinologist, and esthetician; and the LOVESKIN team.
The exchange provided an opportunity to introduce ZQ-II’s brand positioning and product portfolio, while also sharing professional experience from different areas of practice. Following the session, the ZQ-II and LOVESKIN teams visited three local medical aesthetic and wellness institutions to see how ZQ-II products are presented and sold, and to learn more about the different business models, client reception processes, and service approaches used by local institutions.
The visits brought the discussion between ZQ-II and LOVESKIN from the presentation room into local clinics and wellness settings, offering a closer look at the market and the professionals working with clients on a daily basis.
ZQ-II × LOVESKIN Professional Exchange
ZQ-II × LOVESKIN Local Market Visits
The professional exchange covered three main areas: the ZQ-II brand, clinical experience, and product applications. The session combined the brand’s perspective with practical insights from professionals working in dermatology, endocrinology, obstetrics and gynecology, and aesthetic practice.
The brand presentation introduced ZQ-II Medical Skincare, including its brand positioning, product portfolio, product development direction, and approach to working with overseas partners.
The team also shared information about ZQ-II’s international market activities and its cooperation with distributors and professional partners. The discussion gave the LOVESKIN team and local professionals a closer look at the types of professional skincare and medical aesthetic applications covered by the ZQ-II product range.
The clinical session brought together speakers with different professional backgrounds and areas of practice.
Johnson, Overseas Department Manager at ZQ-II, introduced the brand’s development, product portfolio, overseas market activities, and cooperation with distributors.
Dr. Yulia, drawing on her experience in dermatology and aesthetic practice, shared her observations on skin condition management and medical aesthetic applications.
Dr. Yuri, with a professional background in obstetrics and gynecology, endocrinology, and aesthetic practice, brought another perspective to the discussion, covering client needs and professional care from a broader healthcare and aesthetic background.
The discussion covered different perspectives on skin management, client needs, and professional care based on the speakers’ respective areas of practice. The exchange also gave the participants an opportunity to discuss how professional experience can inform communication with clients and the use of skincare products in different settings.
The product session focused on the composition, key features, and intended applications of selected ZQ-II products.
The team introduced the products in the context of professional skincare and medical aesthetic care, while also discussing how they may be presented to professional users and clients. The LOVESKIN team and local professionals were able to ask questions and exchange views on product use, communication, and different care needs.
Rather than looking at products only as standalone retail items, the discussion also considered how they may be introduced alongside professional treatments, post-treatment care, and daily skincare.
After the professional exchange, the ZQ-II and LOVESKIN teams visited three institutions with different service models: medical aesthetic clinic SL, medical aesthetic clinic MM, and a state-owned enterprise-affiliated wellness center K.
The visits focused on the actual market environment, including product display and sales, client reception, treatment and care processes, and the role of professional skincare products within each institution’s services.
Seeing the three institutions side by side also highlighted the differences between medical aesthetic clinics and wellness-oriented facilities.
At medical aesthetic clinic SL, ZQ-II products were displayed on-site, mainly in the product display area. The products were presented alongside treatment services, post-treatment care, and daily professional skincare rather than being treated only as standalone retail products.
During the visit, the team discussed product presentation, the connection between products and treatments, and how professional skincare can be introduced during client communication.
The team also learned more about the clinic’s main client groups and consultation priorities through conversations with staff. The client journey observed on-site included consultation, skin assessment, treatment recommendations, product or treatment introduction, and follow-up care.
The visit included several treatment rooms, allowing the team to see how products are presented within actual service settings. Discussions with doctors, beauticians, and other staff also provided a closer look at how different roles work together when introducing professional skincare products to clients.
The second visit was to MM, another medical aesthetic clinic with its own approach to treatments and client services.
The team toured the treatment area, product display area, and client reception space to learn more about the clinic’s treatment offerings, reception process, and use of professional skincare products.
The discussion focused on how ZQ-II products may be introduced alongside medical aesthetic treatments, how staff communicate product information to clients, and how different care needs are addressed in the clinic.
The team and clinic staff also exchanged views on product use, applicable settings, and professional recommendation methods. Compared with SL, MM showed a different emphasis in its treatment offerings, client communication, and service process, providing another perspective on how professional skincare products are used in local medical aesthetic settings.
The third visit was to K, a state-owned enterprise-affiliated wellness center with a service model that differs from that of a medical aesthetic clinic.
The team visited different functional areas within the facility, including spaces related to recuperation, health management, and comprehensive care. They also looked at relevant equipment and treatment beds and discussed their use, service procedures, and the possible role of professional skincare products within wellness and health management settings.
The visit provided a closer look at how clients enter the facility, how their needs are assessed, and how services and follow-up care are arranged.
The experience also showed that professional skincare products may be used in settings beyond traditional medical aesthetic clinics, including wellness and health management. The client needs, service methods, and communication approaches in these settings are different from those of aesthetic clinics, making the visit a useful opportunity to understand another part of the local market.
The visits to SL, MM, and K showed clear differences between the three institutions.
Although all three are related to health, beauty, or care services, their business models, client groups, treatment offerings, and service processes are not the same. These differences also affect how professional skincare products are displayed, introduced, and recommended.
At the two medical aesthetic clinics, products were seen in connection with treatments, post-treatment care, and professional skincare. At the wellness center, the service environment was more closely related to recuperation and health management.
The visits also highlighted the importance of professional communication in the local market. Product knowledge, practical application, and the way products are introduced to clients are all part of the cooperation between a brand, its distributor, and end-user institutions.
For ZQ-II, seeing these differences first-hand provided a more direct understanding of how products are presented and discussed in local institutions, as well as the day-to-day needs of professionals working with clients.
The professional exchange and three institution visits gave ZQ-II a closer look at the local market and created more opportunities for direct communication with LOVESKIN and local professionals.
The experience also provided a basis for continued discussions around product training, professional exchange, doctor communication, support for partner institutions, and market feedback.
ZQ-II and LOVESKIN will continue to maintain regular communication and explore opportunities for cooperation, with a focus on understanding local professional needs and supporting the use and communication of ZQ-II products in different market settings.
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